ALIGN MARKETING CHANNELS
Outbound, Inbound, Visuals, Blog, Thought Pieces, PR, all tell a story. Can you integrate what you tell people with what you SHOW people? This is the big challenge in marketing.
When searching for an event partner that can help you align your marketing channels, you will need a company that understands telling vs. being. Not only must they design towards live event outcomes, but they must also design for non-event audiences that can be reached: television, web, social media, advertising, PR. Its not always about impressions. Sometimes its about expressions. And each of those must align to keep the messaging powerful rather than contradicting.
In other words - your event partner must get marketing in all its forms.